A few days ago, after intense preparations of the Chinese brand Xiefu Jinjiang outlet opened, the first phase of the 17 well-known local brands Jinjiang entry operation. Analysts pointed out that China's direct sales centers in Xiefu brand shoes are the establishment of Jinjiang as the traditional manufacturing industry with a collective display of place, as well as footwear enterprises in Jinjiang for a needle into the arm.

It is understood that Mr Tai is the famous shoes production base, a sound footwear industry chain, Xie Fu Guang Guo Zihao well-known brands have 28. The industry believes that the entry of these enterprises to upgrade a powerful image of all Chinese shoes, and give impetus to second and third line brands and manufacturers to enter the general to form an industrial cluster, in order to focus on enterprises to provide a window display, but also very Jinjiang to facilitate the land procurement of wholesale distributors.

Brand handbags like the people not only fear of buying fakes, but also afraid of the stolen handbag, willed. Not only money, forgery of a vehicle, accessories will also have to have ID cards! The car used in laser etching process DataDotDNA, for your big bags to create a DN, A, but the word is very small, difficult to be seen naked eye. Your most beloved things can have an identity. BMW, Audi, Mitsubishi and Porsche and other car manufacturers have done a first try. Now fashion companies also Chunchunyudong, the use of this technology to improve the safety of bags and authenticity. Shortly after that, we can sit back and relax!

LV handbag embossed outer painting, anti-wear waterproof anti-zoned

When you get a new LV heard a deep breath when you hear him distribute the natural scent of leather, leather Qingxiang, natural flavor, is the first priority. This counterfeit goods will not taste, and the new LV bag, we have this slightly Pine Prairie Paper taste the natural flavor. If you have not previously bought LV, as long as you LV stores at an election, it is the taste, to assure You can easily tell real Li Kui!

LV (Louis - Vuitton Louis Vuitton) Leather perfect addition to impeccable work, it's another local people, it is the delicate skin surface Naikan patterns.

Method 1, the veteran first start with the sense of smell

In fact, all LV products have a unique taste of the skin, if you are on the LV, you will know that this in fact a handbag what is the real goods or fakes. The smell like you entered the LV store will be heard, the kind of taste, is in a very special smell. But just to the sense of smell to analyze real, not everyone can do, there must be a certain skill.

Method 2, tread depth look at

Many people think that as long as the previous resolution mentioning LV bags on the tread pattern will not know the true, but in fact this practice has been out now, those who leave the LV bags on the tread pattern and really have done is almost the same, Therefore, this method can no longer distinguish between genuine and fake as the basis for the. A comparison can be seen. If your eyesight is strong enough, you'll find the real LV Monogram pattern that is the color of coffee mixed in, and leave the LV is completely on the whole brown.

Methods 3, seized cars line investigation

In addition, vehicle line is also an important clue. LV really bending the car line is very good fiber flexibility to do, so be careful of the friends of the southbound car line clearly showed wicker shape, and is the kind of coarse lines, and leave the car LV line with only the ordinary Car line, so it will not have the thick stripes Liu.

Methods 4, the internal inspection of cloth

LV is really the internal use of canvas to do, but the rough profile, the texture is more obvious, but leave the Buwen LV on the rather ambiguous, not to see clear Buwen structure.

Methods 5, the film licensing #

Talking about the internal bag, in the small bag inside a bag will have a paper, reading a really unique code for the LV bag, there will be no false LV, but also wrong location. In addition, the real LV leather, including the use of small piece of skin sticks will certainly have a natural texture, but the use of fake LV skin sticks will not natural.

Methods 6, marking shallow enough to

Paper bags outside a block to write the "Louls Vultton Parls made in France" the words, pay attention to the LV is really less than the printed word, but every word is normative average. On the contrary false spaced not really that the average standard. Every word printed in the not Gongzheng (such as U LV and India will be the wrong word), this is a very important point.

Method 7, sub-metallic brightness

Xu part of the Paper, even the metal has also deduction of points real. LV really the key to the deduction bronze metal show, the color of dull, and leave the show will be bright golden, reflective of very strong.

Methods 8, a pot nail texture

There are really LV, including nails are outside the pot will have to "Louls Vultton" Kim wrote, if the pot of Dingshang not, or if India is the abbreviated, not Kanna must be fakes. Also true LV zipper deduction of a round pot will have a certain thickness of the nail feeling.

9 methods, including handbags Size

Finally a secret, many people may not know, is in the bag outside India "Louls Vultton Parls made in France" the Paper Aberdeen back in, and LV will be printed on bags of this size,. For example, this 30-inch bag. The skin of the back you can see "30" message, if it is fake, it will certainly not have.

Identification of small stickers showing:

made in France of the F must be capitalized, some of the market counterfeit goods lowercase f.

LV all the accessories or lock heads have the words LV LOGO

LV's Monogram canvas cloth is a special material with fire, first with their hands to touch leather goods, will feel the bumpy texture. (Mediocre imitation of the texture, smooth feel)

LV leather goods, leather edge in the joints there are hidden serial numbers, serial numbers is that the clutch of manufacture and date of manufacture.

Is represented by the letter of Origin:

France: A0.A1.A2.AA.AN.AR.AO.AS.Al.AC.BA.BU.CA.CI.CT.ET.FA.FH.FL.FR.

LM.LO.MB.MI.MO.MX.NO.ND.OS.OU.RA SD. SL SN .. SP.SR.TH.VI.VR.VX, etc.

Spain: CA (EPI, etc.) LM.LO.MO (M-color)

Italy; SA is usually manufacture shoes and other clothing accessories category

USA: FH.FF.OS.SD

LV serial number will be different because the series in a different location, but usually refer to the following brand position that

* In every line of vehicles (such as bags at the end of line left to right upper OR)

* Inside the LV leather can be Fanqi

Trademarks back

* Straps on the link at the bottom

Since 1990, the production numbers have been greatly changed, according to the factory, and manufacturing, to be on the order of presentation, as a whole row of the number of different interpretation of the past, the left side started the first odd figure represents 1.3 months, Even figure represents 2.4 years. For example, MI1021 on behalf of December 2001 the factory produced in France.

In addition, limited product otherwise limited by the number of several different brand components. Special-made leather goods also have different specific production number.

In severe export situation, many long-term focus on the international market since the shoe-making enterprises this year will have eyes on China, put more technology development efforts to meet domestic consumer demand, so as to provide consumers with more domestic fashion, quality and Affordable products, so as to promote the upgrading of the domestic footwear market.

China's shoe exports "of price cuts or"

China is the world's largest footwear production area, but since last year by the appreciation of the renminbi, raw material prices, energy shortages, foreign trade barriers and other factors, footwear export situation grim. In nearly half of the country's footwear production in Guangdong, footwear exports this year since the end of the consecutive years of rapid growth, the first time in a larger decline.

Guangzhou Customs to the latest statistics show that in 2008 Guangdong footwear export enterprises substantially reduced, actual export performance of enterprises from the same period last year to 5,811 in the first half of 3924, of which the PRD footwear export companies fell even more evident, From the same period last year to 5,043 in the first half of 2617, or as high as 48.1 percent. At the same time, the first half of this year, Guangdong exported 1.63 billion pairs of shoes than the same period last year dropped 15.8 percent.

And export enterprises and a sharp decline in both the number of contrast, the first half of Guangdong footwear exports 4.96 billion yuan, an increase of 9.2 percent; exports average three U.S. dollars / double, an increase of 29.6 percent, showing a "quantity Prices or "situation.

In response, Guangdong Footwear Manufacturers Association president Qiu small-that this is the footwear industry in the restructuring of the a good sign, reflecting the rate is accelerating integration of shoes to the intensive direction.

Exports of shoes for the beginning of the domestic market rate

Guangdong Footwear Manufacturers Association Secretary-General Wu Hang said that in the severe export situation, be good at developing the domestic, "two legs" to walk the relatively small enterprises affected. At present, China's annual consumption shoes for nearly 2.3 billion pairs, has become the world's largest consumer goods shoes, open up domestic markets for enterprise survival and development is very important.

Chen Huidong County, Guangdong oil is a medium-sized person in charge of shoe factory, as always adhere to the "two legs" to walk, and domestic sales than for export, the operation of its business affected by the export situation is not great. Mr Yau said: "not pessimistic nor optimistic about the prospects, now Zuique open up the domestic market is good at marketing talent."

Nanhai District of Foshan City, the Great Wall Shoe Co., Ltd. is one of more than 1,000 workers in larger firms, major export products in Europe and the United States. The responsible persons seedlings Ling told reporters that exports this year the situation is very grim, corporate pressures, in addition to export through its own adjustments to overcome negative factors, the company also set up a development department create autonomous development of the domestic brands, products will be listed in September.

According to Adsale Exhibition Services Ltd. person in charge, will be held at the end of October Dongguan China Shoes, China Shoetec, the organizer, as always, in addition to invite overseas buyers, taking into account the many businesses currently pay great attention to the domestic market, In particular, to attract east and south China, northern China, southwestern China an important footwear production, sales base businessmen to visit the procurement, to provide more business opportunities for domestic.

Consumers will benefit from the footwear industry in transition

According to the Guangdong Footwear Manufacturers Association analysis, enterprises have shoes for the domestic market will greatly promote the domestic footwear market with international practice, consumers will enjoy more stylish, affordable and footwear products.

The industry believes that more companies to enhance scientific and technological innovation capacity, part of the shoe-making enterprises to establish engineering research and development centers, Guangdong shoe-making industry has started Chengpin Xie, materials and components, shoe-making equipment in areas such as technology standardization ; Further move toward specialized production enterprises, new technologies, new materials, new technology in the shoe-making industry will get more use and development of these domestic footwear will promote the upgrading of the consumer market.

Guangdong Footwear Manufacturers Association said the Secretary-General Wu aircraft, a large number of shoe-making enterprises set our sights on the domestic market, will promote the domestic consumer market further to the footwear fashion models, high quality, price concessions direction. In addition to the expansion of domestic enterprises in the market for greater living space, consumers can also directly benefit from, this is a healthy, mature market will form a performance.

Zhejiang rely on the original "inaction and rule" has achieved the rapid economic development, under the current situation, the Government has to choose "for the administration" to help enterprises of tiding over the difficult times.

"The government will unite with the business of tiding over the difficult times." July 3, 2008, Lv Zushan governor of Zhejiang Province yesterday at the Zhejiang Federation of the industrial economy, the Federation of Enterprises in Zhejiang Province, Zhejiang Entrepreneurs Association at the sixth meeting of representatives of Member Made the above remarks.

At this meeting, the Lv Zushan economic situation in a report from the Zhejiang economic situation, overall stable development trend from the next step, the trend is grim.

Lv Zushan at the meeting to pledge hundreds of enterprises, "The government will further optimize the service, and strive to create a good environment for development", "Government and business will be together, a total of tiding over the difficult times together" and to encourage entrepreneurs "to boost morale, difficulties "," Correctly grasp the situation, entrepreneurial innovation, and convert pressure into motive power, and turning challenges into opportunities. "

Zhejiang Federation of Industry and Commerce, Chuan Xu Guanju, chairman of the group said, the recent provincial leaders also mentioned the view: Zhejiang rely on the original "inaction and rule" has achieved the rapid economic development, under the current situation, the Government has to choose "for the And rule "to help enterprises of tiding over the difficult times.

There are indications that the central and local government departments to support SMEs in the series of actions have already started, "Linkage government and enterprises" is becoming a political and economic circles of the hot topic.

The number of policies worth looking forward to

The media revealed that the Ministry of Commerce has formally proposed to the State Council slowed down the pace of renminbi appreciation, while improving apparel, toys, footwear export tax rebates, to prevent the export sharp decline, more need to export a large number of enterprises to prevent the closure of the phenomenon occurred. China's June trade surplus than the 20 percent decline in the same period last year, showed that the global economy to weaken, demand is weak exports to China have a serious impact on industry, the Ministry of Commerce will also advocate the more reason for slowing down the appreciation of the renminbi rate in order to protect exporters.

All of this aims to create a domestic SMEs and stable living environment. Zhejiang Provincial Government departments have also introduced support measures, in the July 3 meeting, Lv Zushan said the government of Zhejiang Province in the next stage of the four enterprises in helping and supporting policies.

"First of all, tight monetary policy to improve the financial environment, to Zhejiang province to seek not less than last year's credit scale." Lv Zushan said that enterprises in Zhejiang Province, Zhejiang loans, and then to invest in the province, accounting for a Large part of proportion. To this end, Lv Zushan in Beijing with four major state-owned banks and the China Banking Regulatory Commission and other departments to communicate a three-day time and by the early results.

"Encourage enterprises to promote stability-tune" the Government of Zhejiang Province is the second in helping and supporting policies, Lv Zushan said at the meeting, the next two years, the provincial finance will come up with 700 million yuan, the good export prospects, the pressure Enterprise subsidies.

The third measure aimed at helping and supporting financial innovation efforts. "More financial support for innovation" in Zhejiang Province will become the attitude of the relevant departments, such as the establishment of industrial development fund, and guide issued debt collection companies, development of small loan companies.

"Fourth, is to further encourage the enterprises for independent innovation. For example, to guide the creation of a venture capital fund." Lv Zushan said at the meeting last year, the provincial government of independent innovation of enterprises invested over 6 billion yuan of funds this year, will also be in this On the basis of a large growth.

"Four measures" as the current government of Zhejiang Province "affirmative" series of policy guidance observations. The subsequent July 7, the General Office of Zhejiang Provincial Government issued "on the promotion of stable and healthy development of the province's views," the financial support to encourage enterprises to explore the international market, the progress of the export tax rebate proposed 14 views.

The low-key "14 comments" gold content full. These policies include: from January 1, 2008, the provincial financial arrangements of certain funds and support throughout the development of foreign trade, foreign economic and trade structure adjustment, to ensure the steady growth of the province's exports in the province carried out within the framework declared exempt from export tax rebates Shouhui paper provided to write off single-pilot, speed up the rebate document review process of examination and approval, simplifying the procedures and speed up review the progress of all kinds of commercial banks to increase their export efforts to support enterprises, and increase foreign exchange loans running, and to continue The export tax rebate trust account loans and other financial products business, and so on.

"From the business point of view, the financial subsidies that may be the most practical one." According to Zhejiang International Economic and Trade Research Center director Zhang Handong of "four measures" and "14 views of" the interpretation, this shows that the Government can more to Enterprises to consider. And an on condition of anonymity Yiwu boss to "Zheshang" said that this was the series of supportive policies, "the most solid one."

Lingyun, vice director of Zhejiang Provincial Economic and Trade Commission has also revealed, the provincial Economic and Trade Commission will also be in the second half of this year's work, pay close attention to industrial support policies have been implemented, while difficult to focus on helping small and medium enterprises and industries tide over the crisis, has been studied by the Including taxation, finance, land, foreign trade and Meidianyouyun, such as eight in 26 countermeasures, these proposals have been submitted to the provincial government decision-making.

Judging from the current situation, some policies have been gradually fall, it was now clear message, the first batch of small loan companies in September appearance in the forthcoming municipal districts. "Debt collection companies" and "local property rights trading center" pilot, also has entered the relevant departments of the vision.

What are the priorities to support enterprises

Support the intent has now, but how to support ?What kind of support enterprises ?At what stage to save ?Governments at all levels will become the face of a realistic choice.

Zhejiang Province in early July of the forum, Minister of Commerce Chen Deming made it clear that a number of non-polluting, alternative labor-intensive industries, the future policy direction will be to encourage, support, mainly.

CPPCC Vice-Chairman of Zhejiang Province, Zhejiang Federation of Industry and Commerce Chairman Xu Guanju in the investigation after that, in order to most effectively help enterprises All these ecosystems, with a focus on trade, we should pay attention "of leading enterprises." "Leading enterprises located in the heart of the system, their survival and development of a direct impact on the situation around supporting the SMEs." Xu Guanju found that now is not only the difficulties of SMEs in general there is a problem, industry leading enterprises also faces tensions linked funds, sales fell , And other issues. "Massive economic development of Zhejiang's economy is notable feature, each section has several leading enterprises as the core, around the distribution of many complementary businesses, forming a three-dimensional ecosystems. If the limited resources and strength together to improve The current environment for the survival of large enterprises, should be a multiplier effect. "

"Fu, Fu Qiang, Fu Jing" is also the views of many scholars and experts. To this end during the period, particularly at the seminar, business strategy experts, the Chinese University of Zhejiang, group vice president Hu Xiaoping this point clear.

"There are certain technical content, high value-added traditional manufacturing-oriented enterprises; shipbuilding industry, equipment manufacturing represented the largest chemical, machinery manufacturing; to e-commerce and other forms of modern service industry, the Government should focus on supporting the Focus. "Hu Xiaoping, based on a simple processing industries, must withstand the" reshuffle. "

Zhejiang University CCE center Wang Shuguang, deputy director of the views endorsed Hu Xiaoping, he said that at present, Zhejiang's economy is at a critical point, as 10 years ago, Taiwan and Japan 20 years ago. "Taiwan in the past, much of Japan." Wang Shuguang, proposed, we must realize Zhejiang technical transformation of traditional industries, export on the basis of strengthening technological transformation. "

"Through joint approach to achieve a number of changes to the board of directors chairman, is perhaps the way out for many SMEs in Zhejiang. This one is willing to take the initiative of the Government can jointly introduced preferential policies for enterprises." Zheshang Zhejiang University Research Center of Trade and Industry Deputy Director Yang Yi-ching to Cixi household electrical appliance industry as an example, on the need to reduce the main economic point of view. "Now Cixi of the household electrical appliance enterprises have more than 10,000, mostly small businesses, if reduced to 5000, the disorderly competition may completely change the situation."

Hangzhou Municipal CPC Committee, deputy secretary Wang fiscal experts and coincides with the reference. He said that small businesses should now be on "euthanasia" of the subject, let the small size, thin profits, low competitiveness of the Paper, Pen, light industrial and textile enterprises to survive in this difficult time, to "euthanasia" - from large enterprises Mergers, then the effort Fuyoufuqiang these large enterprises and enhance its research and development capabilities. In this way, the economic aggregate will not become smaller, at the same time improve its overall competitiveness.

However, the Government how to determine which companies have the potential to support ?In Ningbo, the city government launched a new local enterprises for the survey, will be based on business profits and tax returns, growth, energy consumption, pollution and many other aspects of scoring position, the high-ranking government will appropriate more funds, Technical help.

Cixi City CPC Committee and secretary of Hong Jiaxiang proposed to further study and improve the support policy. "Hong Jiaxiang said that the government should study" what-water "and" how-"," support what the fish ", to help enterprises in the major adjustment period out of the path to. Cixi focus on the enterprise," Gao Chantian, "technology , And other investment incentives to increase the intensity and reduce local charges, to give some financial return, for export, self-export 1 million U.S. dollars over the enterprise, self-export products due water conservancy construction funds 25% reduction.

The feasibility of various policy

Determine the direction of the affirmative, what way to support, adopt measures to support what effect will be even better ? Policy support to enterprises is an urgent need, but has announced measures to support the feasibility of what is still worthwhile for the Government to seriously evaluate.

Wenzhou Lighter Co., Ltd., HSBC chairman of the Huang Jing suggested that the Government must first appropriate adjustments to reduce the corporate tax burden, followed by the macro-control policies "for a more flexible, a little less control." "For example, the implementation of the" Labor Contract Law, "may wish to focus on the protection of workers rights and interests of the original tilted to make the necessary amendments to effectively take into account the common interests of both employers and employees." He added.

Wong's statement on behalf of a lot of Zheshang point of view.

On tax cuts, the State Council Development Research Center, Ba Shusong, deputy director of Institute of Finance recently said that the implementation should be more flexible tax policies, appropriate to reduce business taxes in particular, by tightening a greater impact on SMEs in the tax, while stressing Tax incentives to those who invested for the production and domestic demand, actively promote technological progress of enterprises so as to promote economic restructuring process. Some experts also pointed out that if the central introduced tax cuts may be difficult, local governments can tax proposals, including the return of subsidies to enterprises.

For Zhejiang export-oriented enterprises, improve the tax rebate rate and exchange rate stability is of greatest concern to them, no doubt these are major positive.

But "Zheshang" During the interview found that many enterprises of the tax rebate policy response to a slight pullback dull (see below analysis). More manufacturing-oriented enterprises with emotion, the most affected is not for export tax rebates, but the continuous appreciation of the yuan.

And the very possibility of the arrival of the credit policy adjustments, the parties also have a different understanding.

"Relaxed credit difficult to reach a consensus. More importantly, the credit for this scarce resource, SMEs can not fully access." One of the scholars on condition of anonymity, said that the relaxation of credit it is difficult to determine the benefits can really be small and medium-sized Enterprises will be able to.

If the credit can not be relaxing, the financial subsidies to enterprises will be waiting. However, some information indicates that the voice of the financial subsidies and high labor costs, the central departments may be difficult to loosen. Such countries are now in need of international market eased domestic conflicts when the use of financial subsidies to other countries is "anti-subsidy" to handle. The labor cost issues, in view of the "Labor Contract Law" has formally implemented, it is very difficult labor costs have loosened, and in fact this is also a kind of past low cost of labor is a necessary corrective.

In this connection, a view that all these policy options to ease the plight of more enterprises is only "temporary solution", the fundamental solution is not in this, the only way out of industrial upgrading to the plight of low-margin, stimulating domestic demand can not be the world economy Fluctuations in the interference. Therefore, the Government introduced the policy of helping and supporting footing and the end result should be in the promotion of industrial upgrading on.

U.S. researchers through the transformation of ground gravity to help astronauts adapt to the technology developed to monitor barriers to walk in the balance of the insoles, with a view to helping the elderly early detection of balance and targeted training, ultimately lowering the elderly out of The purpose of the risk.
 
Transfer invention insoles
 
According to the Associated Press reported July 31, the insoles is the inventor of the Massachusetts Institute of Technology and Harvard University under the joint project of the Graduate. Lieberman last summer in the United States National Aeronautics and Space Administration (NASA) to participate in internships during the return to earth from space to help the astronauts re-adapt to gravity ground and restore balance of the project.
 
Lieberman out of the grandmother before had led to rapid deterioration of health conditions. Lieberman was keenly aware that, NASA this technology can benefit millions of ordinary people. The same is in a grandmother in wrestling after seriously damaging the health of NASA visiting scholar Catherine Danforth help, Lieberman called the design a new "i shoes," the magic insoles.
 
"I shoes," containing a number of sensors, can monitor and record the user's operating conditions. In this way, people will be able to sensor data collected by the Department for analysis to the experts, timely detection Chuan Zhaozhe walking the balance, avoid the ultimate wrestling.
 
"This (the prevention of elderly people out of) which I think has been a problem. So when I participated in the NASA project, I am very well aware, perhaps we can be applied in this direction," Lieberman said.
 
Found that risk prevention
 
U.S. National Osteoporosis Foundation estimates that every year 300,000 people hip fractures, most of them from out of cause.
 
Hip fracture persons, 24% for the elderly over the age of 50. Many suffered hip fractures in elderly people died within one year after the injury, there are many sets of permanent disability.
 
U.S. ups launched by the AARP Eleanor said: "This is a big problem. This has seriously undermined the independence of your life, which is particularly concerned about the people that."
 
Lieberman said that the elderly easily lead to wrestling a number of factors, including decreased muscle strength, vision problems, the vestibular part of the inner ear balance organ, such as recession. And the development of these issues is often a gradual long-term process, it was found wrestling in advance of possible risks.
 
"You balance a little bit of imbalance. If you understand that the problem exists, then you can deal with the problem started."
 
Danforth said that "imbalance is not impossible to prevent…… you can help themselves, you can improve the balance," and practice of Taijiquan is a good balance exercises.
 
Improve the design of the upcoming
 
To make "i shoes" more practical, Lieberman used in the design of a NASA project equipment used by more cheap compact sensing device, and taking into account NASA and the imbalance of the ordinary people who walk at the foot of the pressure contrast Data.
 
At present, Lieberman and Danforth is perfect design, to ensure that the insoles can Jingde Zhu long stampede.
 
Columbia University Professor Luobotelin said that the current decline in the ability to balance the often based on the diagnosis and treatment of patients with readme, doctors observed, with subjectivity. And "i shoes" will provide objective data, "it would be a good tool."
 
Lieberman and Danforth had "i shoes" to apply for a patent and national research funds. Lieberman said that once the funds become available, "i shoes" will be the official one and a half years on the market.

At present, Dongguan is vigorously promoting the transfer and industrial upgrading, as a labor-intensive, low value-added natural bear the brunt of the footwear industry. Dongguan shoe-making industry through the transformation and upgrading, and further enhance the market competitiveness of the industry has become the focus of controversy. In this regard, Dongguan City, silver or Footwear Company Limited, chairman of Chang Chi-yao through the promotion of independent brands "chch (Chi Chi)", the shoe enterprises to make effective transition to answer. "With foreign and domestic products of the increasingly high demand, many do not have the technology, brand of shoes the market rate will be eliminated, transformation and upgrading of forcing shoes level of self-evolution process." Chang Chi-yao firm tone.

Dongguan shoe-making industry as one of the leading enterprises, silver or high-end women's footwear production in nearly 800,000 pairs of shoes, in addition to supply products chch own-brand companies such as the Guide and stores, but also exported to Italy, Spain, Germany, Japan, the United States, Russia, Hong Kong and other countries and regions. 2006, the company was "Guangdong leather women's top ten" enterprise award. At present, the silver and Jin Hetian or footwear, furniture and Oriental 73 companies were listed as the most important Houjie Town, the focus of the pilot units to support transformation and upgrading, start-up has opened a new chapter in the development.

Creating its own brands enhance competitiveness

Mr Yao-chang said that as a typical representative of the labor-intensive industries, the footwear industry faces multiple challenges the past two years. International anti-dumping, rising raw materials; domestic "Labor Contract Law" implementation of export tax rebates reduced and the appreciation of the renminbi, and other factors make many shoe enterprises face a new round of elimination, "not to transfer in transition" has become the industry has to face The harsh reality.

However, silver or this company is not unduly worried, several years ago, when many colleagues love to do the processing for foreign brands, Chang Chi-yao has been aware that, despite the silver upgraded to the other brands have done processing services Comparing excellent, substantial profits, but after all this business model to customers with greater dependence, processing production is not the cause of long-term, the focus began creating its own brands, "Chi Chi." Mr Yao-chang said: "Silver or to the current scale of operation, to open more than 10 production lines are no problem, but always doing the processing, the enterprise's fate lies in the hands of others; only with the development of innovation and independent brands, enterprises Not only to Foreign Influence. Because the brand, quality and corporate culture is no one can copy, this is the most important enterprises in soft power, of course, the pioneering brand is a relatively long process. "Not long ago, the company's board of directors to transformation and upgrading The strategic decision to the original two plants into one, to gradually reduce the production share of the processing enterprises, and increase technological innovation and brand promotion of investment. Chang Chi-yao analysis pointed out that in the current closure of Dongguan shoe enterprises, many that is only engaged in low value-added processing business of the factory, when labor costs rose less than at the source or orders immediately will face the test of life and death. As we all know, the shoe factory in Dongguan for the United States for processing a large number, because the United States by the loan-to-crisis, the economic downturn, consumer Xuqiubuwang Shing, resulting in sharp drop in orders, the United States specializing in the processing of orders shoe factory operating on the more difficult.

Footwear industry transformation and upgrading of the key personnel

Mr Yao-chang said that the footwear industry as a labor-intensive industries, upgrade the most critical transition is one aspect of improving the quality of staff. Although the overall quality of staff training needs of many financial and energy costs, staff training will also face the problem of frequent flows, but to enhance the competitiveness of enterprises, the non-do not work. He said that the PRD experience "shortage of migrant workers," labor pains, the owner of the employment relationship is no longer occupy the leading position. Faced with this situation, silver or continuous increase for workers in pre-employment training to enable them master the necessary skills. At the same time they focus on cultivating a solid and stable work mentality. According to reports, not long ago, the company has invested 180,000 yuan, the senior management staff in the management training and strive to upgrade their management capacity and implementation capacity.

Changes in the processing model is a single shoe enterprises expand the road

Not long ago, Houjie town committee secretary Li Hui Qin made "in the town of industrial restructuring and transformation and upgrading work to mobilize the pilot's speech at the meeting," the document clearly pointed out that the Electrical and Mechanical electronic, footwear, furniture will serve as the three pillars of Houjie Industry. Silver or companies are adjusted by the Dongguan industrial upgrading of the special period, the full integration of resources, according to the market situation constantly adjust the new strategy.

Mr Yao-chang said, from the current policy guidance, the relevant government departments on future high-tech enterprises and high value-added industries will adopt more supportive policies. To shoe-making enterprises as an example, there may be many shoes next to the headquarters level to stay in Houjie, and the production and processing business to move to this part of the field. He expressed the hope that governments and relevant departments can be introduced to the shoes of some enterprises to support and guide policy, and assist potential and shoe enterprises smooth transition. For example, due to the implementation of the domestic foreign-funded enterprises of different tax and support policies that create the same one pair of shoes, the cost of private enterprises is relatively high. He expressed the hope that the Government can help to foreign-funded enterprises and private enterprises equal treatment. "If the same policy support, I firmly believe that the competitiveness of private enterprises will not be worse than the foreign-funded enterprises." Yao Chi-chang said confidently.

The continued appreciation of the yuan, and export tax rebates reduced the processing trade policy adjustments, rapid increases in labor costs and loan crisis in the United States, the Gagong multiple factors, Lam Kwong Tak in efforts to find the answer. Behind him, there are many like him to set up factories in the Pearl River Delta investment in the Hong Kong enterprises.

An Long as a fairy-tale world (Hong Kong) Limited chief executive, he is in mainland China in nearly 20 processing trade. 11, Lam Kwong Tak try to from OEM (OEM) to ODM (commissioned by the design and production), to OBM (own-brand marketing) of the restructuring, concentrated almost the entire Hong Kong enterprises in the Mainland, the historical process.

"Golden age" gone

Lam Kwong Tak is the last century in the early 1980s from Hong Kong to invest and set up factories in Guangdong. This is a large-scale transfer of manufacturing industry in Hong Kong to the mainland of China peak period. The cost of production rose significantly by the impact of tens of thousands of homes in Hong Kong at that time will be labor-intensive enterprises such as factories moved to the Pearl River Delta region, "three to fill a" blossom everywhere enterprises in the Pearl River Delta, Guangdong and Hong Kong started in the manufacturing sector " Shop in the front and back plant "work closely with the curtain.

Lam Tak-in memory, until the 1990s were the golden period for the processing trade, the use of the Pearl River Delta region in the land, natural resources and labor, and other advantages for Europe and the United States, OEM (OEM), then a large number of orders coming And good profits, this time to make money easily.

"While the 'shop in the front and a factory' of the PRD economic growth, but this mode has been relatively backward. Deeper problem is that Hong Kong's manufacturing industry did not complete the upgrade, transfer to the PRD tens of thousands of family enterprises in Hong Kong The vast majority is still labor-intensive export products processing plants, the lack of independent innovation and its own brand. "China Economic System Reform Research, vice president of Lee & Lo, and accept the" First Financial Daily, "an interview with this view," 'shop in the front After the plants' mode to a certain extent, connived at the Hong Kong manufacturers remain in the low value-added processing of 'hotbed', has been delayed for industrial upgrading. Asian economies' four little dragons' in the three other countries and regions in the manufacturing sector have on the world First-class enterprises, and Hong Kong in this area almost empty. "

Federation of Hong Kong Industries in 2007 of the data shows that Hong Kong businessmen in the Pearl River Delta in various forms of investment in factories 57,500, 15.5% of the general trade, 34 percent of feed processing, 47.4% of the processing, 3.1 percent belong to other. The factory engaged in processing trade still accounted for more than 80% of the proportion.

However, processing trade has gone golden age, especially the past two or three years, the PRD's comparative advantages and cost benefits of almost Sang Jin, labor-intensive industries have been a number of factors together into the brutal "shuffling" . Statistics from Guangzhou Customs, before May this year, the Pearl River Delta region footwear export enterprises 2428, a year earlier sharp drop in 2331, nearly half of the PRD footwear export enterprises have been no actual export performance this year. In addition, clothing, toys, and other industries are also a number of enterprises have been closed down.

Hong Kong Special Administrative Region Government in Guangdong Economic and Trade Office of the Director Mr Peter Leung; interview with this reporter said that the appreciation of the renminbi, the new labour law, and the processing trade, and other macro-control policies, rising raw material prices and the rise in the cost of environmental protection, such as the five major factors, according to Hong Kong businessmen to reflect some preliminary estimates, this year 45 percent rise in the cost of integrated in Guangdong, more than 50,000 enterprises engaged in the manufacturing sector in Hong Kong are facing cost pressures, the situation is different enterprises affected by a degree not. The industry is expected to about 20% of them in Guangdong, Hong Kong-owned investment firms can not afford the rising costs.

the results of the survey last year showed that in order to reduce costs, 37.3 percent of Hong Kong enterprises in the Pearl River Delta has plans to move out of production of all or part of the PRD, the main hope is to move to the two wings of Guangdong and the Guangdong region outside the Pan-Pearl River Delta. However, the long run, most agree that the transformation and upgrading enterprises, 53.1 percent of the enterprises that choose to develop higher-quality product upgrading enterprises, 43.1 percent said that improving product design and innovation to strengthen, 35.0 percent consider developing its own brand.

"By licensing the" transition

This popular industry sentence: 100 enterprises to do processing plants, 100 are likely to succeed, but 100 brands and distribution businesses do, success is often only one. The processing plant, and transferred to the domestic brands, are totally different issues.

The famous "smiling curve" theory tells enterprises, only pre-master of the late R & D design and brand marketing, and service can occupy high-profit, labor-intensive production links between the entire value chain is not the most profitable part of and easy Was accompanied to replace the advantages of lower cost.

Many enterprises in export processing costs increased substantially and international trade friction number of circumstances, there are two ends of the supply chain in high value-added part of the aspirations of sprint, but most still take 100 percent of the export model and dare not set foot in the domestic market.

Across from the manufacturing sector in a difficult business, Tak-lam-after personal experience a greater understanding. 1997, Hong Kong's reunification, he think this is an opportunity to expand domestic sales, Disney and successfully received from the United States in mainland China to produce and sell children's shoes right the first time, its production of Mickey Mouse children's into the retail Market, the first by a patent license from the processing tools in brand design, retail, and so the extension of one of Hong Kong businessmen.

"Every year about to pay 300,000 U.S. dollars of Disney licensing fees, according to sales also pay a certain percentage of the cost. Since that time in mainland China have many years of experience in processing, quality and technology, and so has advantages, coupled with the Mickey Mouse Brand effect, certainly can quickly open the domestic market. "Lam Kwong said.

Can be counterproductive, the first close-consumers, Lam Tak-on collision with a bloody nose. The first time in domestic product, production and development costs coupled with the rights of Disney to pay the loss of several million dollars a minute. The reason is simple: the market differences. Before the major OEM customers for Europe and the United States, Europe and the United States customer requirements and children's shoes at the bottom of the heel to hard, think this is conducive to the protection of children in the foot shape. Lam Tak-on experience before the production, did not expect the mainland of China completely different concept of consumption that the soft soles and heel before the child more comfortable.

The problem is still to come, because too many varieties authorized Disney, which is responsible for design approval of a shortage of manpower, design programmes to Disney, the general need for approval three weeks, even during peak seasons to spend the last month, this Production and marketing process will have some influence. In addition, Lin also found widely Germany, before that get the Disney children's shoes in mainland China under exclusive license, and found only get authorized enterprises have three children's shoes. Disney licensing business due to rapid growth, the Disney products in the Chinese domestic market competition is extremely intense, coupled with a number of low-cost impact of infringing products, to be empowered to bring the troubled operation.

"Authorized international brands can help manufacturers to rapidly open the domestic market, but there are potential risks. At the time, every time a Disney regular meeting, complained that many Chinese enterprises, such as a complaints. Cooperation in the past few years, we in this Block business is not making money, but the long run it would be helpful to us, let us turn from a pure foundry business areas, and upgrading the design and the level of awareness of brand management system for the win after Other international brands and brand authorization to pave the way. "Lam Kwong said.

International mandate Association (LIMA) Charles Riotto, president of an interview with this reporter that mainland China is growing consumer awareness of brands, manufacturers also follow the concept of change, are becoming aware that the brand can help the long-term development. At present, the Chinese are beginning to enter the market authorization good time, toys, apparel and other labor-intensive manufacturing enterprises, get onto the international brand authorization is a shortcut to brand operators.

Groping "fairy tale"

Peak, Lin Kai-Tak mainland had reached more than 10 plants, only two, transfer or other factories have already closed the initiative. Most of the orders he will be outsourced to other people's processing plants, to develop their own design and distribution channels.

In recent years, in order to lower production costs, Lin Kwong Tak has been to Vietnam and other Southeast Asian countries inspected. However, he considered that the Vietnamese supporting the production failed to give up idea of living and in 2005, will be part of the production from the eastern coastal areas moved to Sichuan, although labor costs be reduced by 1 / 3, but transport costs have increased three times, coupled with matching production Imperfect, two or three years a loss of over 500 million.

On the contrary, the unsatisfactory situation in Dongguan this year, due mainly produce high value-added children's shoes, the products can be successfully export orders, price increases and no reduction, coupled with the earlier expand domestic brand market, but also virtually stimulating exports, overseas buyers Taken its corporate design and brand effect, these so-Tak-lam more firmly enhance the design and build brand conviction.

In 2002, Disney will license fees increased 50 percent, coupled with other reasons, Tak-lam-abandoned renewal. After that, he passed and the Hong Kong Convention and Exhibition authorized intermediary agents have had a Hello Kitty, Transformers and other brand license. In continuous cooperation with other international brands at the same time, Lam Kwong Tak began to build its own brands - An Lang fairy tale.

"To attract consumers, not only their own shoes, Hello Kitty cat eyes of these lovely patterns, over the past few years our domestic sales in the fast-growing, with annual sales of millions of pairs, this year is expected to account for about 40% of total sales , But basically the domestic or authorized products. As for independent brands, is still in the exploration stage, so that consumers also need to accept a certain period of time. "Anlang fairy-tale world (Hong Kong) Limited Business Director Cai Lin Lang said.

For "An Lang fairy tale" The next step of developing its own brands, and how to find a more suitable for its business model, Lin Tak has been widely adopted by the Hong Kong Convention and Exhibition authorized agent or an intermediary to find a new brand of international cooperation, learn from the business models of different brands of nutrients , While the side with the Hong Kong Polytechnic University and other research institutions, such as nano-technology research and development cooperation to enhance children's shoes, and other value-added features. Although aware that a long road and licensing risks are high, but this is Tak-lam-confidence.

Hong Kong Information is very developed, and brought together a group of a global perspective of design, brand, financial, legal and authorized, and other aspects of professional services personnel, which was as a backup, and mainland China's huge market, as the stage. This time, when once again experienced rapid increases in costs of turmoil, has prepared a complete end to the hope that he keep the cheap labor movement in the "nomadic" life, and the camp down, create a fairy tale of their own.

Pan-Pearl River Delta of China's only children's shoes on the market than the whole EU market, Lam Tak-enterprises have been approaching the export volume of domestic sales, and is likely in the next two or three years more than for export, he plans next year in Guangzhou, Shanghai and other cities starting on the front line Long fairy tale flagship store. For the future, he has a vision, is in the stores Anlang fairy tale, both their own independent brands, and also brought together all kinds of popular cartoon global brand children's shoes.

Shoes in the next year before the opening of Expo, there will be global contest Miss Tourism World finals held in Jinjiang. There will be at least from 50 countries and regions participated in Jinjiang, the beauty to the final.

Yesterday, the global tourism Miss Competition Organizing Committee portability "Miss Tourism 2007 Global Competition," the championship - the beauty from India came to Puli An Scotia in Jinjiang, and Jinjiang City Government further agreed on "Miss Tourism 2009 Global Competition" World Finals of related issues.

The organizing committee said that if the final contest to be held in Jinjiang, will be the Miss Tourism World contest the first final held in China. Competition in China-US-Ming Cheng Banfang Xiamen Oriental Culture and Sports Limited also disclosed that this will have at least 50 different countries and regions participate in the finals of the beauty, the overall champion and the winners will also participate in the Jinjiang shoes Fair's opening ceremony.

Global Travel Malaysians Alalisu Miss contest was founded in 1983, in 1993, officially entitled "Global tourism Miss Contest", seeks to hold the promotion of tourism resources to the world.

China Trade on the mainland of China released a more comprehensive exhibition venues authority statistics. As at the end of last year, the mainland of China with a total of more than 2,000 square meters of the Convention and Exhibition Centre and all kinds of about 170 exhibition venues, the exhibition can be used to achieve the total area of 5.36 million square meters, of which two thirds of the indoor exhibition hall; one-third For outdoor exhibition hall, exhibition area is at the forefront of the world. China's rapid economic development triggered a domestic exhibition industry's rapid development, many cities in both the Convention and Exhibition organized as a new economic growth points. In the current into the "information age" of today, China's traditional business model in the Convention and Exhibition quietly changed.

Queried: What is better between B2B trade show and industry sites?

In essence, they are doing in the exchange of equal value. B2B is clear that business-to-business online transactions, it has provided a fresh impetus to resources, the prosperity we are still in the development of the tertiary industry, and to resolve the status of depression, are of great benefit. The traditional business transactions between businesses often have to spend a lot of resources and time, both the sales and distribution or to take up procurement cost of the product. B2B trade through the trading website online buyers and sellers can complete the entire business process, the establishment of the initial impression, to comparative shopping, to the bargain, List and delivery, the last to customer service. Network and facilitate the extension of the Shanghai enterprises to expand the scope of activities, development of trans-regional cross-border business more convenient, cheaper cost. The exhibition is in a particular geographical space, a particular time of the people of collective material transactions, covering the transmission of information, regulating the supply and demand balance, and create market opportunities and facilitate the flow of interest and the value of the transfer, industrial restructuring and regional integration capabilities Functional in many areas.

Of course, things are multi-faceted in nature, no two things in its existence. Very simple, for B2B, although more convenient to the operation of enterprises, more low-cost, but people see or hear the always comes from the "computer screen", all the traps were in a virtual environment, access to information will inevitably be even a single Undesirable, "plane" rather conspicuous. Although the show costly, but it is a "three-dimensional" multidimensional, the human instinct is to use language, the scene on price, through face-to-face communication of information can get access to each other's trust, a "flat" in terms of "Stereo" is a more humane image.